For the last episode of the year, Elizabeth Anyaegbuna, CEO of 16x9media, joins Vincent Flood, Editor-in-Chief at VideoWeek. Alongside her media agency, Elizabeth serves as President of Bloom UK, a professional network for women in communications, and co-founded the inclusion group Bloom In Colour. Most recently she helped launch Join Our Table, an initiative supporting black women in media and advertising.
Elizabeth recalls her route into the industry through the broadcast world, starting out at Sky and Nickelodeon before landing her dream job at MTV. She discusses the role of “above-the-line” media in the marketing mix, the importance of content and context in advertising, and the industry’s progress on inclusion and representation for women of colour.
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