We’re delighted today to be launching the Retail and Commerce Media Guide 2024. You can download your free copy here.
The first edition of VideoWeek’s Retail & Commerce Media Guide explains the basics of how retail media works, where the major opportunities are for retailers and advertisers, and how the European market compares to the US. For those completely new to retail media it lays out the basics: what retail media is, how it’s bought, and where the opportunities are. The guide also covers strategies and challenges for those investing in the space, and a landscape map for the European retail media market.
What’s inside?
- An introduction to retail and commerce media
- A landscape map for the European retail and commerce media market
- Strategies for retail media networks and advertisers
- How the European market differs from the US
- Buy-side perspectives on barriers to investing in retail media
- How retail data can feed into CTV campaigns
- The need for standardisation in retail media
