The more data coming into the advertising market will open up CTV and AI possibilities, says Sonia Pham, Head of Operations at Illuma. Supply and categorisation will improve with this increased data influx, which has the potential to in turn boost standardisation and supply, to the benefit of publishers and broadcasters.
In this video interview, Pham discusses how standardisation can boost revenues for publishers and broadcasters, and how the ad tech landscape will adapt to increased consumer focus on CTV. Filmed at Roadmap 2023 in London.
