AI has a range of use cases on the creative side of advertising says Amy China Wire, Vice President at Teads Studios UK. AI tools can help advertisers better understand what makes creative effective, driving optimisation. And it can also be used to take the friction out of making lower-funnel creative, allowing advertisers to focus more on mid and upper-funnel work.
In this video interview, China Wire discusses the resurgence of QR codes, the implementation of voice technologies, and reworking processes to suit the CTV space. Filmed at VideoWeek Roadmap 2023 in London.
