AI Can Help Advertisers Understand Why Creative Does (or Doesn’t) Work

Dan Meier 21 November, 2023 

Creative elements of ad campaigns can be enhanced with AI, says Lindsay Hong, CEO & Co-Founder at SmartAssets. Campaign success is driven more by creative rather than executional elements, and AI can assist with size and quality of the datasets required to maximise creative’s potential.

In this video interview, Hong discusses the importance of datasets in creative, the peaks and troughs of AI, and how regulation is likely to develop. Filmed at Roadmap 2023 in London.


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