Attention measurement is a crucial next step in the CTV space, according to Nick Reid, SVP Managing Director EMEA at DoubleVerify. Amid a scarcity of attention in the current marketplace, improving attention measurement and ensuring media quality will drive better business outcomes for advertisers.
In this video interview, Reid examines the threat of CTV ad fraud, the role of measurement in assessing brand-safe environments, and how media quality is the baseline for this strategy. Filmed at TV Rise 2023 in Florence.
