Brands Increasingly Want to Work Directly with TV IP and Talent

Tim Cross 02 October, 2023 

Advertisers are increasingly looking to run campaigns that directly tie into broadcasters’ intellectual property and roster of talent, says Maggy Chan, managing director & EVP, global advertising & partnerships at NBC Universal, thanks to the brand safety and audience connections these campaigns provide.

In this interview, Chan discusses how these campaigns work, as well as the expansion of One Platform, and how NBCU is working to meet demand for access to global pools of premium video. Filmed in Cologne at DMEXCO 2023.

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About the Author:

Tim Cross is Assistant Editor at VideoWeek.
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