The VideoWeek Guide to DMEXCO 2023

Tim Cross 12 September, 2023 

It’s just over one week until this year’s DMEXCO kicks off in Cologne on September 20th, bringing together tens of thousands of professionals from across media and advertising for two days of networking and content. The motto for this year’s event is “Empowering Digital Creativity“. Sessions across the event will explore how developments in artificial intelligence, and the ability of AI programmes to play a role in creativity, will impact our industry. Other industry trends like the metaverse, retail media, and digital fashion will also feature heavily across the programme.

VideoWeek is proud once again to be partnering with DMEXCO. We’ll be at the exhibition centre on both days filming video interviews and covering the conference, so do come and say hello if you see us about.

As always, we’ve put together a guide to all things video and TV at this year’s DMEXCO to help you plan out your time in Cologne.

VideoWeek @ DMEXCO

VideoWeek Cologne

We’ll be in Cologne from September 19th when we’ll be hosting VideoWeek Cologne, a half day event in the Raddison Blu hotel. Headline speaker Sir Martin Sorrell will be joined onstage by speakers from Nestlé, ProSiebenSat.1, GroupM, and more. There’s still time to book your place if you’re not already registered, click here to get your ticket.

CTV Advertising Guide 2024

If you’ve been to DMEXCO before, you’ll have hopefully picked up a copy of our annual CTV Advertising Guide, which lays out the state of the connected TV advertising industry in Europe. The newest edition of the guide, the CTV Advertising Guide 2024, will be released at this year’s event. Topics covered in this year’s guide include CTV’s role in omnichannel buying, retail data’s uses in CTV, attention measurement, broadcaster strategies, and programmatic setup for CTV. The guide also features an interview with Netflix’s President of Worldwide Advertising Jeremi Gorman, and updated versions of our industry maps for the UK, France, Italy, Spain, and Germany.

You’ll be able to pick up a physical copy from the trade press stands, and we’ll also be releasing a digital version which will be available to download for free.

VideoWeek on Stage

VideoWeek’s Editor-in-Chief Vincent Flood will be moderating a panel on day two titled ‘Between Fatigue and Euphoria: What is the State of Innovation in Streaming and Connected TV?’. The panel will cover the ways in which streaming services are attracting audiences, the role of first-party data in CTV, and the opportunities for AVOD platforms in a cost of living crisis among other topics

The panellists joining Vincent on stage will be:

  • Carsten Rauh, Head of Native Sales EMEA & LATAM, Microsoft Advertising
  • Güldag Prange, Managing Director, Seven.One Media
  • Sven Hagemeier, Lead Senior Director of Inventory Development, The Trade Desk
  • Jennifer Batty, European Head of Content Acquisitions, Samsung Ads
  • Malte Hildebrandt, MD, Screenforce Germany

If you’d like to watch the panel, head to the Media Stage at 11:00am on day two, September 21st.

CTV and Video @ DMEXCO 23

Connected TV and video advertising will of course be a major point of discussion across the whole event, both on and off-stage. Here are some of the CTV highlights from this year’s programme:

Day 1, September 20th

10:15, MC 7B: Next Generation Video Planning. How PHD & Unilever tackle video planning in the era of hyper-fragmentation with Sarah Ostkamp (Unilever), Christopher Wojtalewicz (PHD Germany), and Tobias Schichtel (PHD Germany)

10:30, TBA: The Future of Advertising: AI and Attention with Michael Fuhrmann (DoubleVerify)

11:20, Media Stage: DOOH Evolution into CTV Fusion with Dimitri Gärtner (FRAMEN)

13:00, Center Stage: Change ahead: Current trends in the media industry with Nadine Kamski (L’Oréal DACH), Robert Jozic (Schwarz Media), Goetz Trillhaas (Snap), Frank Vogel (Ad Alliance), Jillian Falconi (Brandwatch), and Maggy Chan (NBCUniversal)

14:15, MC 6C: Innovations in Smart TV: Empowering Digital Creativity on the Big Screen with Christian Russ (Samsung Ads) and Jennifer Batty (Samsung Ads)

14:45, MC 8B: Digital Video 2023 – Guiding through the Galaxy with Steffen Hutmacher (Google Germany), Anja Kayser (Media Impact), and Fabian Burgey (RTL AdAlliance)

Day 2, September 21st

10:00, Media Stage: Storytelling, Connection, and Culture: The Evolution of TV with Lynne Kjolso (Microsoft Advertising) and Damien Bernet (Netflix)

10:20, Media Stage: TV is changing FAST / How to use Advanced TV to monetise premium inventory and reach new customers worldwide with Stefan Beckmann (FreeWheel) and Carol Starr (Paramount Advertising International)

10:30, MC 7B: Stream Big: Using Video for Maximum Business Impact with Meta Karagianni (Brightcove)

10:40, Media Stage: State of CTV with Isabella Thissen (Ad Alliance)

11:00, Media Stage: Between Fatigue and Euphoria: What is the State of Innovation in Streaming and Connected TV? with Vincent Flood (VideoWeek), Carsten Rauh (Microsoft Advertising), Güldag Prange (Seven.One Media),Sven Hagemeier (The Trade Desk) Jennifer Batty (Samsung Ads), and Malte Hildebrandt (Screenforce Germany)

12:00, Center Stage: Why real relationships drive real impact with Rosa Markarian and Ronan Harris (Snap)

13:40, Center Stage: Uncovering a new world of video and creative possibilities – How Google AI will help you to unlock transformative growth on YouTube with Dr. Michalina Seekamp (Google Germany), and Andreas Briese (Google Germany)

15:20, Center Stage: AI video: A Transformational Shift in Marketing with Daniel Verten (Synthesia) and Amir Malik (Accenture)

16:30, MC 6C: Finding the Perfect Match – ITV and YouGov: delivered extraordinary business outcomes by enriching ITV’s First Party Data using clean room tech with Dörthe Jans (YouGov) and Mat Watson (ITV)

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About the Author:

Tim Cross is Assistant Editor at VideoWeek.
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