For media planners, finding audiences which are split across traditional linear TV and streaming can be a major challenge. But one overlooked nexus between these two audiences is the smart TV home screen – as smart TV adoption grows, more and more audiences see their smart TV home screen before either switching to linear or opening a CTV app.
In this interview Ed Wale, VP of Europe for LG Ad Solutions, discusses this media opportunity, as well as the use cases for OEM data, and the challenges for advertisers around reconciling offline and online media. Filmed at New Video Frontiers 2023 in London.
