Just as print advertising pivoted to digital, the same is happening now in CTV, says Sara Vincent, Managing Director, UK & IE at Index Exchange. The shift from linear to streaming has created a fragmented CTV space, and only through collaboration can the industry realise the “huge potential” that CTV offers the market.
In this interview, Vincent breaks down the role of the SSP on that journey, and the use of machine learning in simplifying the path between supply and demand. Filmed at New Video Frontiers 2023 in London.
