Yahoo Predicts Most SVOD Services will Invest in FAST by End of 2024

Tim Cross 05 April, 2023 

As major subscription video on-demand (SVOD) services including Netflix and Disney+ have begun releasing ad-supported subscription tiers, there have been questions around how well consumers would tolerate ads on previously ad-free services.

Earlier this month Yahoo and Publicis Media released researching digging into this question, which found that consumers are by-and-large actually quite receptive to seeing ads in exchange for cheaper subscription fees. As a result, Yahoo expects most SVOD services will release ad-supported tiers by the end of this year, and the majority will invest in free ad-supported streaming TV (FAST) by the end of 2024.

In this interview Alice Beecroft, Senior Director of International DSP Client Partnerships at Yahoo, talked through some of the major findings from the study. She also discusses Yahoo’s focus on its DSP, having announced plans to close its SSP, and why relationships with the sell-side will remain important despite its buy-side focus. Filmed at New Video Frontiers in London.

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About the Author:

Tim Cross is Assistant Editor at VideoWeek. slot gacor 4d slot gacor togel pulsa slot88 akun pro thailand slot gacor 4d slot gacor slot gacor 4d toto slot situs toto slot5000 situs togel slot88 slot dana slot demo slot gacor situs togel situs togel slot gacor slot777 situs togel situs togel toto slot slot demo judi bola slot77 slot bonus slot deposit pulsa slot88 bandar togel slot gacor 4d slot gacor 88 toto togel situs togel bandar togel bandar togel slot gacor slot88 slot server thailand slot88 slot88 slot gacor slot gacor slot gacor slot88 bandar togel togel macau slot4d
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