There’s still plenty of education to be done on the buy-side around CTV advertising says Sam Maloney, Sales Director at Quantcast. Publishers need to help the buy-side understand the premium nature of CTV content, and what exactly CTV can deliver for advertisers.
In this interview, Maloney also discusses the challenges around measurement in CTV, and attitudes he’s seeing from advertisers around cookieless advertising. Filmed at New Video Frontiers 2023 in London.
