For those who weren’t able to pick up a physical copy at New Video Frontiers last week, we’re delighted today to be launching the digital edition of the Future of FAST Guide 2023. You can download your free copy here.
Free ad-supported streaming TV (FAST) is seeing high adoption amongst consumers, advertisers, and media owners in America, and now we’re starting to see the format take off in Europe too.
This guide lays out the basics of FAST advertising, highlighting the major opportunities and challenges associated with the format, and outlining the key decisions which media owners and advertisers have to consider when investing in the space.
What’s inside?
- A beginner’s guide to FAST
- A guide to FAST monetisation
- Data on how and where FAST is growing fastest
- The FAST opportunity for publishers
- Advertisers’ attitudes to FAST advertising
- A landscape map for FAST advertising in Europe
VideoWeek would like to thank those who have partnered with us in the production of this guide: Pluto TV and SAS.
