Introducing the Sustainability in Advertising Guide 2023

Tim Cross 23 February, 2023 

Today we’re delighted to be launching the Sustainability in Advertising Guide 2023.

You can download your free copy here.

Sustainability has risen up the ad industry’s agenda in the last few years, as it’s become increasingly unavoidable how urgently media and advertising – like every other industry – needs to work towards true sustainability.

But many companies are still yet to really take any decisive action, and it can be difficult to know where to start. This guide aims to help solve that problem, by laying out where progress needs to be made, and highlighting some of the steps businesses can take to start their journey towards sustainability.

What’s inside?

  • A breakdown of carbon emissions in advertising
  • A guide to ESG
  • Quick steps to reduce carbon emissions from a digital campaign
  • The anatomy of a sustainable ad
  • Brands’ priorities around sustainability
  • A landscape map for sustainability in advertising

VideoWeek would like to thank those who have partnered with us in the production of this guide: Good-Loop, FreeWheel, PubMatic, and Verve Group.

Click here to download your free copy of the guide.

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About the Author:

Tim Cross is Assistant Editor at VideoWeek.
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