Mainstream broadcasters have been slow to adapt to the emergence of FAST (free ad-supported streaming TV) says Joe Evea, founder and managing director of Media16. But that’s starting to change, and we’re seeing a variety of tactics in how broadcasters are bringing their content onto FAST services.
In this video, Evea outlines how these tactics are playing out, drawing on Media16’s own recent partnership with Narrative Entertainment. He also outlines the opportunities for niche media companies on FAST, the growth of genre-based targeting, and the importance of the EPG.
