A number of European broadcasters have reported declining ad revenues in the last few quarters, as advertisers cut spend in response to macroeconomic conditions. RTL AdAlliance, which lets advertisers plan campaigns across different media channels, has a good view of what’s going on beneath the service. And Stephen Byrne, Executive Director New Partnerships, at RTL AdAlliance, says that while the have been reductions in revenues at the macro level, TV remains robust in terms of budget allocation.
In this interview, Byrne also discusses how RTL AdAlliance has developed since it launched at Cannes earlier this year, and outlines the factors driving broadcaster alliances in Europe. Filmed at VideoWeek Roadmap in London.
