TV Remains Robust in Europe, Despite Falls in Ad Revenues

Tim Cross 06 December, 2022 

A number of European broadcasters have reported declining ad revenues in the last few quarters, as advertisers cut spend in response to macroeconomic conditions. RTL AdAlliance, which lets advertisers plan campaigns across different media channels, has a good view of what’s going on beneath the service. And Stephen Byrne, Executive Director New Partnerships, at RTL AdAlliance, says that while the have been reductions in revenues at the macro level, TV remains robust in terms of budget allocation.

In this interview, Byrne also discusses how RTL AdAlliance has developed since it launched at Cannes earlier this year, and outlines the factors driving broadcaster alliances in Europe. Filmed at VideoWeek Roadmap in London.

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About the Author:

Tim Cross is Assistant Editor at VideoWeek. slot gacor 4d slot gacor togel pulsa slot88 akun pro thailand slot gacor 4d slot gacor slot gacor 4d toto slot situs toto slot5000 situs togel slot88 slot dana slot demo slot gacor situs togel situs togel slot gacor slot777 situs togel situs togel toto slot slot demo judi bola slot77 slot bonus slot deposit pulsa slot88 bandar togel slot gacor 4d slot gacor 88 toto togel situs togel bandar togel bandar togel slot gacor slot88 slot server thailand slot88 slot88 slot gacor slot gacor slot gacor slot88 bandar togel togel macau slot4d
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