Location data is one of the cornerstones of building an ad campaign, says Charlie Johnson, VP, International at Digital Element. The challenge then is ensuring that data is legitimate, vetted and consented.
CTV poses an exciting opportunity to provide best-in-breed data services, according to Johnson, underpinned by location data deployed in a privacy-sensitive way.
In this video interview, filmed at TV Rise 2022 in Barcelona, Johnson considers the need for high-quality data, investment in verification, and the dangers of ad fraud.
