FAST channels are exploding, giving advertisers access to engaged audiences on platforms like Pluto TV. Jan Vorndamm, the company’s International Ad Business VP, breaks down the key benefits for advertisers entering the FAST market.
In this video interview, filmed at TV Rise 2022 in Barcelona, Vorndamm discusses local viewing patterns, how FAST complements linear TV, and whether publishers require broadcaster backing to launch on this new model.
