World Cup Represents an Open Goal for Advertisers

Dan Meier 01 November, 2022 

Brands are “missing a trick” if they are not advertising around the World Cup, says Sarah Lewis, Global Director, CTV at ShowHeroes Group. While there are certain things some advertisers have chosen to avoid, the attention, loyalty and size of the event makes it unmissable from a marketing perspective.

In this video interview, filmed at TV Rise 2022 in Barcelona, Lewis discusses sport, sustainability and second-screening.

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