With the boom in streaming technology, brands are excited about the engaged, young and vibrant audiences available to them via CTV, says James Collins, Senior Vice President, Media Network at Rakuten Advertising.
In addition, the ability for advertisers to access the context of the viewer allows them to engage consumers while they are doing something they enjoy – just as long as the adverts match that context.
In this video interview, filmed at TV Rise 2022 in Barcelona, Collins breaks down the ingredients of good ad experience, from the accessibility of content to the relevance of the ads themselves.
