Brands Are Using OEM Data to Navigate Audience Fragmentation, Says LG’s Ed Wale

Dan Meier 01 November, 2022 

The past few months have seen a shift not only from linear TV to streaming, but also from dongles to app-based viewing on smart TVs. But how do brands navigate this audience fragmentation?

For Ed Wale, VP, Europe at LG Ads Solutions, the enrichment of original equipment manufacturer (OEM) data provides advertisers with added value – from basic operating system (OS) data to automatic content recognition (ACR).

In this video interview, filmed at TV Rise 2022 in Barcelona, Wale observes the major trends in big-screen viewing, the enhancements in Smart TV OS, and the key tenets of OEM data.

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