Connected TV is growing, says Liz Tokareva, Director of In-house Products at SmartyAds, with increasing demand for CTV inventory every month.
While the most effective targeting methods will vary between campaigns, analysing how each is performing against client expectations is vital to the health of their campaign.
In this interview, filmed at DMEXCO 2022, Tokareva considers e-commerce, measurement and ways of utilising QR codes for increasing online traffic.
