No “Silver Bullet” for Replacing the Cookie

Dan Meier 05 October, 2022 

The deprecation of third-party cookies is forcing media companies to rethink ID methods and invest in new technology.

“There is no silver bullet today for the end of the cookie,” says Philip Raby, General Manager International at Mediarithmics. “Not every solution is going to be the best solution for every single client.”

In this interview, filmed at DMEXCO 2022, Raby explores the end of the cookie, the role of first-party data in content acquisition, and the need to educate retailers on how best to monetise their data.

Follow VideoWeek on Twitter and LinkedIn.


About the Author:

Reporter at VideoWeek.
Go to Top