Technology companies from both the buy and sell sides were highly focused on addressable TV at DMEXCO this year.
For Paul Gubbins, VP of CTV Strategy at Publica, this presence shows how data and programmatic technology is bringing new advertisers to TV for the first time.
In this interview, filmed at DMEXCO 2022, Gubbins details how publishers can improve their levels of programmatic demand, and sustain that demand as DSPs increasingly focus on supply path optimisation.
