Earlier this year Belgium’s data protection authority ruled that the Transparency and Consent Framework, a framework created by IAB Europe for passing consumer consent signals through ad tech chains, itself violates GDPR.
IAB Europe disagreed, kicking off a lengthy legal debate over the role of IAB Europe and the technical mechanisms prescribed in the TCF.
In this interview Townsend Feehan, CEO of IAB Europe, discussed the ins and outs of the debate around the TCF. Filmed at DMEXCO 2022 in Cologne.
