Introducing the Future of Measurement Guide 2022

Tim Cross 14 September, 2022 

VideoWeek is proud to announce that our new guide, The Future of Measurement Guide 2022, is now available to download.

The future of measurement has never looked more exciting, or more uncertain. Long standing TV trading currencies are adapting to the growth of connected TV, while a host of challengers offer their own measurement tools which stretch beyond the basic GRP. Industry-wide initiatives to develop cross-media measurement frameworks are making firm progress. And agencies are increasingly investing in attention metrics as they search for more meaningful measurement of media channels and ad creative.

Our aim as always with these guides is to give you insight into the debates around these issues, and to help you understand how industry leaders are approaching current challenges and opportunities in measurement. We’re delighted to have partnered with three leaders driving change in measurement, BARB, Samba TV, and Habu, to produce this guide.

What’s inside?

  • An industry map for the measurement landscape
  • The role of Automatic Content Recognition in CTV measurement
  • Buy-side attitudes to attention metrics
  • The future of alternative currencies
  • How to work with multi-touch attribution and econometrics
  • A guide to CTV fraud techniques

Click here to download a copy of the guide.

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About the Author:

Tim Cross is Assistant Editor at VideoWeek. slot gacor 4d slot gacor togel pulsa slot88 akun pro thailand slot gacor 4d slot gacor slot gacor 4d toto slot situs toto slot5000 situs togel slot88 slot dana slot demo slot gacor situs togel situs togel slot gacor slot777 situs togel situs togel toto slot slot demo judi bola slot77 slot bonus slot deposit pulsa slot88 bandar togel slot gacor 4d slot gacor 88 toto togel situs togel bandar togel bandar togel slot gacor slot88 slot server thailand slot88 slot88 slot gacor slot gacor slot gacor slot88 bandar togel togel macau slot4d
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