Erin Schmidt is Chief Product Placement for BEN, an LA-based company that specialises in product placement in TV shows, movies and of course in influencer videos. In this episode she joins Vincent Flood, Editor-in-Chief at VideoWeek, to explain how the world of product placement works.
How is product placement sold and measured? How do you go about getting your product in a TV show? And what makes good product placement vs a bad one?
You can subscribe to the VideoWeek podcast in your podcast reader of choice, including Apple Podcasts, Spotify, Google Podcasts and pretty much every other podcast reader, or you can simply listen below..