Despite rising interest rates and the cost of living crisis, the advertising industry has cause for optimism, says James Cornish, Sales Director at Vevo.
After all, the past 48 months have shown how resilient advertising and media companies can be. “We have found our way out of that by being creative, by being innovative, by being forward-thinking.”
In this interview, James Cornish explains how businesses can steer through these troubled waters, capitalising on new opportunities for advertisers created by accelerating media consumption. Filmed at the Cannes Lions International Festival of Creativity 2022.
