Education and Measurement are Key for Growing Reddit’s Ad Business

Tim Cross 27 June, 2022 

Reddit has been growing out its advertiser-facing offering in recent years, and a big part of that has involved striking partnerships with major agency groups including WPP and Omnicom.

These kinds of partnerships are very important for helping clients to understand where newer players in the ad space like Reddit fit into their media plan, says Jen Wong, COO at Reddit. Wong says agency partnerships are the most effective way for a company like Reddit to educate the market on what’s available on its platform, and how to get the most out of it. This education, alongside the development of measurement solutions which help advertisers see Reddit’s value, is “the best way to reach a lot of clients at once,” says Wong.

In this interview, Jen Wong discusses the benefits of these types of partnerships, and talks about how Reddit’s ad offering, and video and audio in particular, are growing. Filmed at the Cannes Lions International Festival of Creativity 2022.

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About the Author:

Tim Cross is Assistant Editor at VideoWeek.
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