Traditional Broadcasters Must React to Tech Giants

Dan Meier 27 June, 2022 

Traditional broadcasters need to react to the rise of Meta, Google and Facebook by partnering around the world in order to connect the dots in local markets.

That is why RTL AdConnect, G+J I|MS and Smartclip are building an international cross-media champion, says Stephane Coruble, CEO at RTL AdConnect.

In this interview, Stephane Coruble breaks down the thinking behind the newly merged company, RTL AdAlliance. Filmed at the Cannes Lions International Festival of Creativity 2022.

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