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Cannes Lions 2022: The Video and TV Highlights

Tim Cross 20 June, 2022ย 

The Cannes Lions International Festival of Creativity is finally returning to the French Riviera for the first time since 2019.

VideoWeek is joining the festivities – we’ll be covering the major announcements, and filming video interviews across the Croisette. We’ve very proud to be partnering with WarnerBros. Discovery, PubMatic, Vevo, RTL AdConnect and Good-Loop for our coverage – you’ll find details of where you can find us and our partners below.

Despite the two year break, the festival should have a familiar feel for those who’ve been before – the yachts, the beaches, and the pool parties will all be back in full swing. But there are notable changes too – particularly the ramped up presence of Amazon and TikTok.

While the networking opportunities and beach parties are obviously a big part of Cannes appeal, there’s also plenty of panels, workshops, and fireside chats split across the Palais and the various ad tech beaches and yachts. We’ve put together a quick guide to the content most likely to be of interest to our readers to help you fill any gaps you have remaining in your Cannes diaries:

Monday

11.30 The Triple Jeopardy of Attention
Karen Nelson-Field, Founder and CEO, Amplified Intelligence
Peter Field. Consultant and Author
Orlando Wood, Chief Innovation Officer, System1 Group
๐Ÿ“ Terrace Stage, The Terrace

13.00 Amazon Ads Masterclass – Storytelling with Debbie Millman and Roxanne Gay
Debbie Millman, Podcast Host, Design Matters
Adam Harris, Global Head, Brand Partnership Studio, Twitch
Roxane Gay, Author, Professor, Editor and Social Commentator
๐Ÿ“ Amazon Port

15.00 Targeting Works – Except When It Doesnโ€™t
Nancy Smith, President and CEO, Analytic Partners
๐Ÿ“ Discovery Stage, Palais I

Tuesday

09.00 FreeWheel Turns On the Future of TV Advertising Part 1
Including: A View into the Future of Television
Julia Boorstin, Senior Media & Technology Correspondent, CNBC
Marcien Jenckes, Managing Director, Comcast Advertising
Fraser Stirling, Global Chief Product Officer, Comcast & Sky
Linda Yaccarino, Chairman Global Advertising & Partnerships, NBCUniversal
๐Ÿ“ FreeWheel Beach

10.30 Alternative Currencies and the Women Leading the Charge
Meredith Brace, CMO, Samba TV
Kelly Abcarian, EVP Measurement & Impact, NBCUniversal Media
Rachael Donnelly, CMO, Experian Marketing Services
Radha Subramanyam, Chief Research & Analytics Officer, CBS
๐Ÿ“ Equality Lounge

10.45 Three Simple Steps – Brand-building in the Metaverse
Cassandra Napoli, Senior Strategist, WGSN
๐Ÿ“ Discovery Stage, Palais I

11.00 Identity and Measurement in Focus
Including:ย Marketing Imperative: How to Advertise with Video in 2022
Scott Ensign, VP of Strategy & Partnerships, Butler/Till
Traci Dinkins, President, Head of Media NA, Essence
๐Ÿ“ The OpenAP Villa

11.00 YouTube Reveals Secrets of the Worldโ€™s Best Stories
Debbie Weinstein, VP YouTube and Video Global Solutions, Google
Kevin Allocca, Global Director of Culture and Trends, YouTube
Mark Rober, YouTube Creator
Hallease Narvaez, YouTube Creator
๐Ÿ“ Google Beach

11.30 Marketing with Advanced Analytics
Dave Katz, Amazon Ads Evangelist
Christine Gambino, EVP, Product development, Ascential Digital Commerce
Adam Epstein, Co-President, Perpetua
๐Ÿ“ Boathouse Theatre, Amazon Port

11.45 Are Marketers Rising to the Ecommerce Challenge
Sharon Harris, Chief Marketing Officer, Ascential Digital Commerce
Yvonne Hsu, VP Global Marketing and Innovation, Hillโ€™s Pet Nutrition, Colgate
Gemma Spence, Global Commerce Leader, WPP
๐Ÿ“ Discovery Stage, Palais I

13.00 Are We Doing Brand Entertainment All Wrong?
Jae Goodman, Founder and CEO, Observatory
๐Ÿ“ Meet-Ups Space, Palais II

16.30 Future Gazers – Sustainability in the Metaverse, Media and Brand Accountability and Luxury
Neda Whitney, SVP, Head of Marketing, Christieโ€™s
Mark Curtis, Head of Innovation and Thought Leadership, Accenture Song
Ellie Bamford, SVP, Global Head of Media & Connections, R/GA
Charles Day, Founder, The Lookinglass
๐Ÿ“ Terrace Stage, The Terrace

Wednesday

8.30ย Pretty Green Lies: Good-Loop x Contagious
Amy Williams, Founder & CEO, Good-Loop
Ben Fogle, broadcaster and adventurer
Shakaila Forbes-Bell, fashion researcher and fashion psychologist
Firdaous El Honsali, Global VP at Dove, Unilever
Katrina Stirton Dodd, Editor at Large, Contagious
๐Ÿ“ The Contagious Villa – register here

09.00 FreeWheel Turns On the Future of TV Advertising Part 2
Including: Advanced TV Advertising, The European Perspective
Virginie Dremeaux, VP Marketing & Communications International, FreeWheel
Philippa Snare, SVP EMEA, The Trade Desk
Slyvia Tassan Toffola, GM, TF1 Publicitรฉ
๐Ÿ“ FreeWheel Beach

10.00 Attention Matters! A New Performance Paradigm in the Age of Targeting Disruption
Jack Smith, Chief Product Officer, DoubleVerify
Helen Price, Chief Global Investment Officer, WaveMaker
Lauren Van Tassel, Senior Media Director, Global Marketing, Anheuser-Busch InBev
Jorge Ruiz, Global Head of Marketing Science, TikTok
Kristian Claxton, Managing Partner, Global Innovation, Finecast
Ben Angove, Chief Strategy & Investment Officer, Amplifi Global, Dentsu Aegis Network
๐Ÿ“ DoubleVerify Yacht

10.00 Ryan Reynolds on Next Generation Storytelling
Ryan Reynolds, Chief Creative Office, MNTN/Maximum Effort
Wendy Clark, Global CEO, Dentsu
๐Ÿ“ Lumiere Theatre, Palais I

13.30 Sustainability in Advertising – Can Coffee Save the World?
Lorenzo Giorda, Global Marketing Director, Lavazza
Claudine Cheever, VP Global Brand and Marketing, Amazon
Tanner Elton, VP US Advertising Sales, Amazon Ads
๐Ÿ“ Amazon Port

14.15 Keep it Reel. Empowering the Next Generation of Creators
Marne Levine, Chief Business Officer, Meta
Pippa McArdle, VP Global Media & Digital Partnerships, Estรฉe Lauder Companies
๐Ÿ“ Meta Beach

14.30 Building One Video Future – A Conversation with NBCUniversalโ€™s CEO
Julia Boorstin, Senior Media and Tech Correspondent, CNBC
Jeff Shell, CEO, NBCUniversal
๐Ÿ“ Debussy Theatre, Palais I

15.00 The Creative Transformation of a Marketing Icon
Mark Read, CEO, WPP
Manolo Arroyo, Global CMO, The Coca-Cola Company
๐Ÿ“ Lumiere Theatre, Palais I

Thursday

10.00ย TV’s Advanced Advertising Summit
Including:ย Convergence is Here: Targeting and Measuring Across All Viewing Environments
Krishan Bhatia, President and Chief Business Officer, NBCUniversal
John Halley, COO, Advertising Revenue, Paramount
Jim Keller, EVP, Digital Ad Sales Advanced Advertising, Warner Bros Discovery
Dan Callahan, SVP Data Strategy & Sales Innovation, Fox
Sara Fischer, Media Reporter, Axios
๐Ÿ“ Long Beach Plage

11.30 Netflixโ€™s Ted Sarandos on the Future of Entertainment
Ted Sarandos, Co-CEO and Chief Content Officer, Netflix
Kara Swisher, Editor-at-large of New York Magazine and Co-hose of Pivot Podcast
Michael Kassan, CEOm MediaLink
๐Ÿ“ Lumiere Theatre, Palais I

12.30 Building Agency Partnerships That Move at the Speed of Digital
Sir Martin Sorrell, Founder and Executive Chairman, S4 Capital
Christian Deuringer, Head of Global Brand Communication, Allianz
Phillipa Leighton-Jones, Editor at Large, The Trust, Wall Street Journal
๐Ÿ“ Debussy Theatre, Palais I

15.30 The Future of Brands and Gaming
Fernando Machado, Chief Marketing Officer, Activision Blizzard
Pelle Sjoenell, Chief Creative Officer, Activision Blizzard
๐Ÿ“ Debussy Theatre, Palais I

Friday

11.30 Community and Discovery Builds Connection on TikTok
Sofia Hernandez, Global Head of Business Marketing, TikTok
Tega Alexander, Content Creator
Devin Halbal, Content Creator
๐Ÿ“ The Forum, Palais I

11.30 The Transformation of Digital with Wesley ter Haar (Members only)
Wesley ter Haar, Co-Founder, Media.Monks
๐Ÿ“ Meet-ups Space, Palais II

16.30 Future Gazers – Inclusive Innovation, Livestreaming and Gen Z
Paul Nesbitt, Director of International Insights and Measurement, Twitch
Rachel Lowenstein, President & CEO, Global Head of Inclusive Innovation, Mindshare
Ziad Ahmed, Founder and CEO, JUV Consulting
Charles Day, Founder, The Lookinglass
๐Ÿ“ Terrace Stage, The Terrace

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2022-06-20T15:10:15+01:00

About the Author:

Tim Cross is Assistant Editor at VideoWeek.
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