The number of homes in the UK subscribed to Disney+ increased by almost five percent in one quarter, reports BARB’s Establishment Survey for Q4 2021.
The SVOD service gained 300,000 more subscriptions in Q4 2021, increasing to 5.5 million from 5.2 million. Disney+’s rival SVOD platforms: Netflix, Amazon Prime Video and Now TV all saw smaller incremental gains across the quarter.
They each added around 100,000 more subscribers in the quarter. Netflix increased its subscriber base by less than one percent, growing from 16.7 million subscriptions to 16.8 million subscriptions in Q4 2021.
Amazon Prime saw similar growth, increasing its subscriptions from 12.5 million to 12.6 million last quarter. Around 2.1 million homes had Now TV, up from 2.0 million the previous quarter.
BARB’s Q4 2021 Establishment Survey reported that the number of UK households with SVOD services had risen above 19 million for the first time. 66.9 percent of UK homes (19.1 million households) now have access to at least one SVOD platform, up from 65.8 percent (18.7 million households) in Q3 2021.
The report also found over 43 percent of households now have access to two or more SVOD services. This figure was at 2.4 million homes (43.3 percent) in Q4 2021, up from 12.3 million homes (43.1 percent) in Q3.
BARB’s quarterly Establishment Survey aims to understand the characteristics of UK households, in order to ensure the measurement company can accurately record daily TV viewing.
BARB has been providing figures on the uptake of SVOD services like this since 2014. In November 2021, the measurement company added SVOD service and video viewing figures to its daily reporting.
“This is the first time audiences for streaming services are being reported with all the hallmarks of a joint-industry measurement system: independence, objectivity and transparency,” BARB’s CEO Justin Sampson said.