Unwitting Consumers Can End Up Being Pawns in Ad Fraud Schemes

02 December, 2021 

Digital Element’s VP, international Charlie Johnson describes how consumers can unwittingly becomes “markers” for ad fraud from downloading VPNs. Johnson also elaborates on how Digital Element have seen really sophisticated ad fraud schemes from the honeypot traps they have set up. She calls for collaboration within the industry to tackle the problem.

Interview filmed at VideoWeek Roadmap 2021 in London.


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