The Open-Market Has A Role To Play In The Future Of TV Advertising

02 December, 2021 

We jumped forward three to five years in digital adoption in 2020, says Google’s head of broadcast and entertainment, Justin Gupta. He also discusses the role of the open-market in TV advertising going forward, estimating that one-eighth of TV advertising in five years time will be delivered by the open marketplace and one-quarter digitally. In this interview, Gupta also discusses the problems posed by live-sports streaming.

Interview filmed at VideoWeek Roadmap 2021 in London.

2021-12-03T12:28:36+01:00

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