We jumped forward three to five years in digital adoption in 2020, says Google’s head of broadcast and entertainment, Justin Gupta. He also discusses the role of the open-market in TV advertising going forward, estimating that one-eighth of TV advertising in five years time will be delivered by the open marketplace and one-quarter digitally. In this interview, Gupta also discusses the problems posed by live-sports streaming.
Interview filmed at VideoWeek Roadmap 2021 in London.
