Connected TV (CTV) enables advertisers to create interactive and response-driven campaigns, says Alex Khan, Unruly’s Group MD, International. Khan gives the example of QR codes as something advertisers can use on CTV to drive responses. In this interview, Khan also discusses how what he terms “advanced TV” will generate a whole plethora of data to be used.
Interview filmed at VideoWeek Roadmap 2021 in London.
