Tremor International Buys Spearad for $14.7 Million

19 October, 2021 

Tremor International has acquired addressable TV advertising platform Spearad for $14.7 million. 

Spearad’s ad server technology will be integrated into the Unruly SSP. Spearad describes itself as a multi-format platform that helps advertisers monetise across screens. Its integration into the Unruly SSP will enable CTV header bidding, channel inventory, and ad pod management. Spearad has offices in the US and Germany, and a development team in Kiev, Ukraine. 

The $14.7 million is made up of $11.0 million drawn from Tremor’s cash reserves, with the remaining $3.7 million being satisfied by the issue of shares. 

The Tel-Aviv company launched its initial public offering on the NASDAQ back in June of this year.

Until 2020 Tremor International was known as Taptica International. Tremor Video, a company acquired by the company in 2017, was already a well-known video DSP. The company merged with RhythmOne in February 2019 in an all-stock deal worth £136 million. Tremor International then acquired Unruly from Newscorp in January 2020.

With the renaming and series of acquisitions, Tremor has been positioning itself as a firmly video-centric company.

“Tremor’s consistent, primary focus on video and CTV has proven prescient in today’s market, leading to meaningful growth across our exchange and putting us ahead of platforms only recently evolving from display,” said CEO of Tremor, Ofer Druker, “The acquisition further strengthens our leadership position as a video-first end-to-end platform, which provides real efficiencies for global advertisers, media companies and broadcasters in an ecosystem increasingly centred on Connected TV.”

“We are delighted to join Tremor’s CTV team to offer complete media management solutions through a fully-integrated SSP and ad server. With CTV viewership reaching an all-time high, this integration couldn’t come at a better time,” said Erhard Neumann, CEO of Spearad. 



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