VideoWeek is pleased to announce that the CTV Advertising Guide 2022 is now available to download.
This year’s guide features an interview with Dan Fahy, SVP of Streaming at ViacomCBS, who discusses the media giant’s multi-pronged approach to CTV. The guide also features insight from the buy and sell-side, exploring the challenges and opportunities which lie in the year ahead for CTV advertising. As always, our aim is that the guide will provide valuable insight and clarity for all stakeholders in CTV advertising, whether you’re new to the space, or have been working in CTV for years.
In the 2022 guide you’ll find:
- CTV landscape maps for the UK, France, Spain, Germany, and Italy
- The evolution of programmatic trading in CTV
- Privacy and identity in the CTV space
- The CTV opportunity for short-form content
- Tips for new CTV buyers and publishers
- How to navigate the new walled gardens
- Direct response advertising on CTV
- A CTV jargon buster
For the second year running, we’re starting by releasing the digital edition of our guide. But with physical industry event (including our own) starting to come back to life, we’re happy to announce you’ll be able to pick up physical copies of the guide at several of our events in the coming year. As always, we’re thankful to the companies helping driving progress in CTV advertising who have partnered with us for this year’s guide: Cadent, FreeWheel, Habu, LiveRamp, Magnite, Publica, PubMatic, Roku, RTL AdConnect, ShowHeroes, smartclip, Unruly, vi, and Xandr.
To download a free copy of the CTV Advertising Guide 2022, simply fill out this form. You will then be sent a PDF copy of the guide.