This week’s episode is with Karen Nelson-Field, CEO of Amplified Intelligence, an ad measurement company that focuses heavily on which ads and media channels people actually pay attention to. Karen formerly worked at the world-renowned Ehrenberg-Bass Institute for Marketing Science, but had also spent many years working in the industry prior to spending some time in academia. She joins Vincent Flood, Editor-in-Chief at Videoweek, to discuss what actually works for advertisers online, how Amplified Intelligence are measuring what people pay attention to, and whether awards are being given to the creatives that actually work.
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