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Introducing VideoWeek’s Guide to the Cookieless Future

Tim Cross  22 April, 2021

VideoWeek is proud to announce that our new guide, ‘The Cookieless Future: Preparing for 2022‘ is now available to download.

With the upcoming demise of third-party cookies on Chrome and new restrictions being placed on Apple’s mobile identifier IDFA, the advertising industry is entering a new era of momentous change.

However, the vast array of new identity options are bewildering even for the most seasoned of programmatic experts. Our aim with this guide is to help industry participants navigate these changes and to provide some insights into what others are already doing to prepare. We’re proud to have partnered with some of the companies leading the charge on identity – Experian, ID5, PubMatic, and Xandr.

What’s inside?

  • An industry map for the identity landscape
  • How to choose between universal identifiers
  • Avoiding fragmentation in the identity space
  • The history of the third-party cookie
  • Buy-side and sell-side perspectives on the identity debate
  • A guide to Google’s privacy sandbox

Click here to download a copy of the guide.



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