Many have been bearish on the large ad agency holding groups, believing their business models are struggling to efficiently meet modern marketers’ needs. But industry legend Rishad Tobaccowala, best known for his time as chief growth officer at Pubicis, believes ad agencies are like cockroachs: experts on finding ways to adapt, figuring out how to find their next ‘meal’, and surviving.
In this fireside chat with VideoWeek editor-in-chief Vincent Flood, Tobaccowala discusses the changing role of data in online advertising, and whether data has actually done much to improve advertising. Filmed for Future of Identity 2021.
