France is on the Cusp on an Addressable TV Revolution

While we often compare the US connected TV market to the European market as a whole, CTV’s maturity varies substantially between individual European countries. In this presentation Emma Newman, CRO EMEA at PubMatic and Dr. Daniel Knapp, chief economist for IAB Europe, discuss the state of connected-TV advertising across Europe. Based on recent research, Newman discusses why the UK is setting the blueprint for competition between broadcasters and streaming services, how Germany is a model market for sell-side collaboration, and why France is on the cusp on an addressable TV revolution. Filmed at New Video Frontiers 2020.