VAN is pleased to announce that the OTT Advertising Guide 2021 is now available to download.
This year’s guide features an interview with Laura Molen, president of NBCUniversal Media and one of the driving forces behind NBC’s new ad-supported steaming service Peacock. The guide also features contributions from a range of industry luminaries from leading brands, agencies, publishers and broadcasters. As always, our hope is that this guide will help you understand and prepare for the industry changes and trends affecting OTT in the year ahead.
In the 2021 guide you’ll find:
- OTT landscape maps for the UK, France, Spain and Germany
- Maps explaining the identity landscape and esports media ecosystem
- How brands are likely to adapt during a recession
- Header bidding in OTT
- Child-safe advertising in CTV environments
- Plus various articles explaining emerging trends and themes in OTT advertising.
Usually by the time we release the digital edition of our guide, a number of our readers will have already picked up a physical copy from the trade press stands at DMEXCO. It has to be said, we’ve missed the small joy of spotting copies of the guide being carried around the Koelnmesse in Cologne. But we’re as proud as ever of this year’s digital-first guide – and physical copies will be sent out to some of your offices as and when they reopen. As always, we’re thankful to the companies driving forward the OTT space who have partnered with us for this guide: Xandr, Pubmatic, Digital Element, and Unruly.
To download a free copy of the OTT Advertising Guide 2021, simply fill out this form. You will then receive an email with the link for downloading the guide.
