Without Attribution, Social is Getting Credited with TV’s Successes

TV has a large halo effect says Vinnie Khurana, head of sales UK at Admo.tv, but without attribution, social platforms are often credited with successes driven by TV campaigns. In this interview, Khurana discusses the current state of TV attribution, and some of the uses of TV data. Filmed at New Video Frontiers 2019 in London.