There’s More Work to Do Beyond the MRC’s Video Standards Changes

The Media Rating Council has been working with players across the industry to update standards for video advertising, and while good progress has been made, there’s still plenty of work to be done says Robert Smith, VP business development at Watching That. In this interview, Smith describes where there’s still work to be done with standards for video, and why it’s so important the industry is able to work with common currencies and a common language. Filmed at New Video Frontiers 2019 in London.