Nailing CTV’s Basics is Enough to Give Agencies a Competitive Edge

While demand-side platforms are generally seeing fast growth in the amount of connected-TV inventory bought through their platforms, there’s still a lot of confusion from agencies on how to really get the most out of the medium says Dave Castell, GM of inventory and partnerships for EMEA at The Trade Desk. As such, even just nailing the basic aspects of CTV is still enough for agencies to differentiate from competitors says Castell. In this interview, Castell also discusses the myths of connected TV, and the benefits unified ID solutions will bring to CTV measurement. Filmed at New Video Frontiers 2019 in London.