Both Roku and Amazon’s Fire TV have announced further expansions into Europe in the past few weeks, and this will force the entire OTT ecosystem to continue to improve in order to keep up says Leon Siotis, president of Europe at SpotX. But Siotis says that Europe’s homegrown competitors are more than qualified to keep up with the US companies. In this interview, Siotis also comments on the key trends SpotX is seeing in OTT and CTV. Filmed at DMEXCO 2019 in Cologne.