Journalism Doesn’t Fit into a One Size Fits All Model says CNN’s Pippa Scaife

Since its founding in 1980, CNN has evolved from purely a 24-hour news channel into a multi-platform news broadcaster and publisher covering a much wider range of topics and issues. This evolution has come as CNN tries to meet consumer’s expectations that modern publishers will be omnipresent says Pippa Scaife, commercial director of emerging brands at CNN International Commercial. In this interview, Scaife discusses the opportunities which publishers can find through various distribution platforms, including how they can use data to inform their content creation as well as their sales strategy. Filmed at DMEXCO 2019 in Cologne.