Why Less is More with Video Ad Campaign Exposure

Earlier this year, Sublime conducted research into the relationship between exposure to a video ad campaign and the user’s awareness of that campaign, and found that in many cases less can be more. Users can become desensitised to ads which follow them around the web says Sublime’s chief operating officer Andrew Buckman, whereas ads which the user only sees a few times but for longer can be more effective. In this interview, Buckman also discusses the launch of Sublime TV, and how brands can best reach millennials. Filmed at DMEXCO 2019 in Cologne.