Siloed Data Can Lead to Tribal Warfare Within Organisations

There’s no excuse for businesses not to use data available to them to inform their decision making says Cameron Church, founder of Watching That, though it does have to be handled correctly. Church says that siloed data can create “tribal warfare” as different data sets come into conflict. In this interview, Church also discusses the current challenges with collecting data on OTT platforms, and the development of ad-supported video on demand. Filmed at DMEXCO 2019 in Cologne.