Third Party Audience Monetisation Leaves Media Companies “Shooting in the Dark” says IPONWEB’s Golbere

Print-based media companies have struggled due in part to how they handed over monetisation of their core audience businesses to third parties says IPONWEB’s general manager of emerging technology Brian Golbere. In this interview, Golbere argues that broadcasters and digital media companies must avoid making the same mistake, ensuring they control their audience business, and are therefore able to use their audience data to effectively inform the rest of their business strategy. Filmed at New Video Frontiers 2018 in London.